Is Social Media a FAD? Is it worth investing in?


Technology is evolving daily and so is the internet. Will Social Media soon be replaced by newer innovations? Or is it a form of communication that’s here to stay?


Have you ever wondered: is Social Media just a fad? Is it worth your while investing time and resources into building a social media presence only to find that in a year it’s all changed again and that Social Media is old hat?

While the internet is evolving daily and new technologies ARE continually appearing, Social Media is the primary means of communication on the internet today.

Social Media capabilities will evolve further in the future, but it’s important to get involved now and begin building a loyal ‘tribe’ of friends and followers – in other words customers and prospects

This is so that you not only maximize your internet potential today, but you’re also positioned to take advantage of new capabilities as they emerge.

Although there are techniques that allow you to make a quick online impact using social media, for the most part, a good online presence requires that your social media activity be seen over a long period of time and on a consistent manner. For instance, this means that if you set up a Facebook page, a Twitter account, a blog and so on, that you post on these venues regularly.  There is nothing that spells ‘boring’ more than seeing that the latest post was made several months ago.

We understand that this is a challenge for many people – after all, who has time to do all that’s required of them plus spend time creating and uploading content to multiple platforms?

This is where a Social Media Manager helps.  When they take care of the actual posting and other time consuming duties, your time is more profitably spent on strategizing with them to get the maximum impact.

When you adopt the approach of frequent, consistent Social Media interaction, you’ll also be assured of staying up to date with evolving technology.  As technology develops, the common platforms develop in concert.  This means that you are able to absorb and adapt to the changes as they happen, rather than suddenly finding that you no longer recognize the social landscape.

In this way, Social Media is similar to computers.  If you do not use computers very frequently and keep your computer for a number of years, one day, when you turn it on, you’ll find it’s ‘suddenly’ no longer compatible with the latest online browsers and the updates for the software you are using.

In this instance, it’s a matter of buying a new, more up to date machine and installing the latest platforms, but with Social Media, there is an additional learning curve as you struggle to get up to speed with the latest etiquette and most popular venues.

While it’s pretty obvious that Social Media is not a fad and that it’s here to stay, it’s also obvious that Social Media will probably look different in a few years time.  The best way to address this is to jump into now and stay connected so that the evolution is made as simple and painless as possible.

If you’d like to know more about implementing a Social Media or internet marketing plan for your business,  put your email address in the form on the right and we’ll send you a link where you’ll be able to download a free white paper on the subject.

Abbotsford Lead Generation
Vancouver Lead Generation
Abbotsford Social Media Consultant
Vancouver Social Media Consultant

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