One of the most popular strategies to attract new clients these days is by using various social media platforms. Given the fact the millions of people are actively using some sort of social media every day, it is no wonder that online lead generation using social media is the one of the best ways to get great exposure online.
Before we get into how social media can help you get leads, let us first take a look at what exactly social media is and what are the top 3 social media platforms for business today.
Social media is best defined as a platform (in a form of interactive websites) that allow people to exchange information and interact. You might say that social media is todays’ social instrument of communication, akin to newspapers and news casts on national television.
While this definition is somewhat correct, it doesn’t tell the whole story. The biggest difference between ‘old’ media and social media, often referred to as web 2.0, is that social media is a two-way street that allows you to both give and receive information from others engaged on the platform.
Generating leads using social media is one of the best strategies any business can incorporate into their marketing mix. With people constantly ‘present’ in the social media world, it is simply one of the best, quickest (and easiest) ways to get in touch with potential clients.
There are TONS of social media (http://en.wikipedia.org/wiki/Social_media) platforms to choose from. As people become more and more active in the virtual world, developers are constantly coming up with new social platforms. Having said this, businesses who are aiming at getting leads through social media platforms need to know which of these websites are the most effective in generating leads online. Let us take a look at the top 3 picks for entrepreneurs and people who want to market their businesses using the internet:
For most business owners, LinkedIn is the best way to generate leads online. Although this social media platform is more of a business network rather than a purely social network, with almost 1.2 million groups now available, you will definitely find your targeted audience here.
This social platform has now become of the most effective place to get in front of people, and therefore to generate leads. Facebook allows you to attract people who are genuinely interested in the services you are offering. This means that you can use this to attract all the clients that you need. This social media platform is really great for those business who want to get their presence on the map as it allows businesses to further build their brand by creating business pages and even offers the ability to run pay-per-click ads.
As the saying goes, “Less is more.”, this type of platform has definitely nailed it in terms of online lead generation with social media. It may seem as if adding Twitter to your marketing mix is just another task to do – however it provides a free and relatively easy way of connecting to clients and getting in front of a new and profitable target audience. This platform is definitely one of the ”must-have” social media activities for every business wanting to generate business online.
Choosing from the vast selection of platforms can be quite a daunting task. But if you really want to be successful in online lead generation with social media, then you better start taking a look at some of the best picks in town and join the trend before you get left behind.