Mobile Marketing is essential if you’re going to take advantage of today’s mobile enabled internet traffic.
It’s no secret that Google is penalizing web sites that don’t have a mobile component. And not just a rinky dinky plug in that squishes the page to fit onto a mobile device screen…
Google is looking for a proper mobile friendly site configuration designed specifically for display on a smart phone or tablet. If you don’t have a mobile friendly site, then your search engine rankings will suffer and if you’re using pay per click advertising, your rates will be higher. http://en.wikipedia.org/wiki/Mobile_marketing
If you’re not sure if your web site is mobile friendly, contact us and we can help you assess this. Or, you can try and assess it yourself by putting your website url into a smart phone or tablet browser and seeing what comes up.
If you see your regular site squished into this smaller format, or you see it at a good size but you have to scroll sideways to see the entire page then your site is NOT mobile friendly.
Google is also looking for a site that is hosted on an m. or .mobi url that identifies it as a mobile site. Mobile sites work in conjunction with your regular site to offer visitors the best online experience for their specific internet browser – whether it’s a desktop computer, a laptop, a tablet or a smart phone – by switching automatically to the version that’s best for them.
To find out how easy and affordable it is to become mobile friendly, please contact us.