When you’re first implementing a Social Media strategy, the sheer number of social networking sites out there can be daunting.
How many of these do you really need to use? Will your social media program suffer if you don’t use them all?
With around 2,000 social networking sites available, you can’t really hope to use more than a fraction of them – but the question is, which are the most important?
Of course, everyone’s heard about Facebook, Twitter and YouTube – but what about the other platforms such as Tumblr, Bebo, Blip and Buzznet, to name just a few…?
The key to being effective with your social media platform is not tied so much to how many of these platforms you use, but rather to choosing those that serve the audience you want to market to.
There was a time when MySpace was the latest and greatest… Facebook usurped this position and was initially popular with teenagers and twenty somethings… who’ve now moved on to platforms such as Tumblr and Buzznet, leaving Facebook to become the icon for the thirty to sixty year old demographic. That’s not to say that there’s no overlap, but the point is that you can’t possibly cover all the platforms, so choose the ones that matter most to your market.
When we choose which to use for our clients, we always assess those that are best suited to their market and choose these as our main focus.
These will invariably include YouTube, Twitter, Facebook, LinkedIn, Flickr and so on depending on what’s most appropriate for the business with which we’re working.
These major platforms are very important and special attention should be paid to how they are set up so that your corporate image and message is properly communicated.
The key to success with Social Media – and in fact with all internet marketing – is frequency of fresh content. It’s no good setting up a gazillion profiles and never keeping any up to date.
Fortunately, there are many tools which aid in the process by automating posting and tweeting. Software such as HootSuite, CoTweet and MarketMeSuite allow you to post to most of the most popular social media platforms simultaneously – and to schedule the posts and tweets in advance.
This simplifies things a lot and increases both efficiency and effectiveness tremendously.
The more social media venues you can post to, the more it helps your visibility and, if used correctly, this have a significant impact on your Social Influence score and online reputation.
In addition to Social Media venues, it’s important to be listed on directory sites such as Merchant’s Circle, Online Yellow Pages and so on. Pick those that have a high authority and page rank as this will help build your web presence authority as well.
Google Places is another often overlooked, yet very powerful Social tool that, when done correctly, can increase your Social Influence significantly.
Article marketing is a tremendously important element – one that is often looked at as a separate industry, but in reality, getting articles out into numerous venues creates an online web with huge advantages for both credibility and visibility and, because of these factors, can also be considered as part and parcel of Social Media.
If you’ve not yet considered the popular review sites such as Yelp, then this is something you’ll want to add to your Social Media arsenal. By getting customers to post positive reviews, these high authority venues carry a huge weight in the Social Media world.
One of the most important social media activities is blogging. With careful design and some knowledge of WordPress, blogs can be set up to either complement or replace a corporate web site. The advantage of blogs is that the search engines love them and they’re highly visible to them, this of course, helps increase your rankings.
All of these elements fall under the broad category of Social Media, and form the basis of successful online marketing based on the principle: the more exposure, the better.
If you’d like to know more about implementing a Social Media or internet marketing plan for your business, visit http://FocusedLeadGeneration.com where you’ll find more helpful information and you’ll be able to download a free white paper on the subject.