Look out, Facebook, Twitter: here comes Google+

Vancouver Social Media Consultant, Jackie Cooper discusses the new Google+.

There’s a new game in town.  Right now, it’s open open to an elite few as the rules are being made up as they go along.  But it’s the hottest thing to hit the social networking scene since, well, since Facebook and Twitter…

Google+ is Google’s answer to all the frustrations they’ve had with Facebook not being as ‘friendly’ as they could be with Google…  While Facebook wants to BE your internet, Google actually is and looks set to become more so.

Think about it:  Gmail, Google search, Google Chrome, Google docs, Google analytics, Google chat, Google voice, YouTube etc…  They pretty much ‘own’ the internet.  Everyone else is simply playing in their ball park.

If Google+ turns out to be anything at all like it’s advertised, it’s going to be the ultimate social networking venue.  Easily accessible, intuitive (or that’s the aim, at least), logical – the set-up promises all the functionality of a Facebook/Twitter combo without many of the frustrations.  Take creating groups of different types of ‘friends’ on Facebook for instance.

With Facebook, it’s a royal pain in the petushka to segment your connections into groups and then to post to the group you want to without inadvertently posting to the ones you don’t want to.  Google+ uses a visual drag and drop type function reminiscent of the MacOS user friendliness.  Within seconds you have ‘circles’ of friends segmented just how you want them.

While Facebook has all kinds of quirkiness about how and who can ‘like’ what, as well as a whole slew of plug ins to facilitate the process, Google+ will simply have a button, right there on the browser that you click. ‘Sparks’ is set to make viral become an epidemic.

Facebook’s ‘Groups’ are kind of clunky and Google’s answer is ‘Hangouts’.

It remains to be seen if this is an easier tool to use, but, it sure sounds great in the promo!

If you haven’t yet seen Google’s introduction to Google+, you can watch it below:

And here’s an interesting article about the subject by Jay Baer which also contains some interesting links: http://www.convinceandconvert.com/google-plus/why-google-has-the-hammer-to-make-businesses-use-google-plus/

As it’s not yet universally available, we’d suggest you continue with your other social media presences… Google+ will no doubt be a valuable addition to the mix, but until Mark Zuckerberg closes shop, I’d say we still need to play nice with Facebook… after all, the Baby Boomers have only just started getting on board for the ride and it’s unlikely that they’ll switch to a new ride until it’s well and truly tested.



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