Facebook Timeline Changes – how they impact lead generation

Today, Facebook unveiled their Timeline changes for Business Pages and there’s good news and there’s bad news…

If you’re using your Facebook Page for lead generation, as most businesses do, these changes have some pretty far reaching effects.

As it stands, Facebook is giving us a month to get our Pages in order so they will display properly, so if you’ve been making use of various apps to promote your business, you’ll want to take note of the most significant changes regarding how Pages are used.

Below is a video made by Jackie Cooper Consulting – a Social Media Strategist who did a quick overview of the 6 major changes which are also listed below:

The 6 Major Changes – Facebook Timeline for Business Pages:

  1. No more default landing tabs – no welcome pages
    This is huge.  We used to be able to create a default landing page which was used as a kind of ‘squeeze’ page to get visitors to like the page.
    That’s now gone.  Instead, visitors will be greeted by a
  2. Cover Photo
    Just in case you thought that this would give you the same kind of opportunity as the old custom fan gate… think again – according to Facebook:
    The cover photo can be pretty big with dimensions of up to 850px by 315px – however you may NOT feature any of  the following in the image:– Price or purchase information, such as “40% off” or “Download it at our website”.
    — Contact information, such as web address, email, mailing address or other information intended for your Page’s About section.
    — References to user interface elements, such as Like or Share, or any other Facebook site features.
    — Calls to action, such as “Get it now” or “Tell your friends”.Essentially this means that it’s just a pretty picture and the intention is clear – no salesy stuff allowed (which may be a push by Facebook to get businesses to use paid advertising?)
  3.  Apps, Likes and Photos are now at the top of the page – you can rearrange the order, somewhat, after the cover photo – which is always last.
  4. Favorite posts can be ‘pinned’ to the top of the page – which could be pretty useful if you’re running a poll or questions and want it to be top of mind over a period of time – or if you’re wanting to draw attention to some ‘salesy’ stuff
  5. There’s a whole new Administrator panel which is pretty nifty and gives you all the recent activity at a glance – replacing the old insights.  One good thing is that you can set it so that others can post on your wall but it has to be approved by an admin before being published – as opposed to either allowing anyone to post or restricting it to admins only.
  6. Fan Messaging: this is also a nice feature – people can now message you without posting on the wall

As always… Facebook is mixing things up and giving social media consultants and businesses who use Social Media more to think about – more challenges to overcome – and more reasons to round out the social media strategy with diverse platforms.

If you need some help in this area, don’t hesitate to ask us.

One Response to Facebook Timeline Changes – how they impact lead generation

Leave a reply

Find us on Google+