Do my customers really use Social Media?

Can I use really use Social Media for Lead Generation?

Do my customers really use Social Media?

My answer is yes to both questions.

The key to understanding how to reach your customers using Social Media, is understanding how they participate on these platforms.  Once you know how they use Social Media, you can position yourself by making sure that you’re found in all the places they frequent.  After all, being found is a pre-requisite to being chosen as a supplier.

Did you know that while 97% of consumers use the internet to research and find products and services before they make a purchasing decision, fully 92% of businesses do exactly the same? If you want to be seen in the places your customers are searching then you simply have to be involved in the same Social Media venues as they are.

Because Social Media is responsible for a huge percentage of the traffic on the internet, and because this trend is growing daily, it’s essential to make it a part of your online marketing strategy. Facebook has more traffic than Google.  Combined with the other social networking venues, this makes social media an absolute powerhouse in your online marketing tool box.In addition to having a strong social media presence, you also need to be visible in other online mediums such as the most popular online directories, and of course, in Google Places, or as it’s often called, Google Maps.

Lead generation online requires a lot more than just a pretty web site. One web site alone will never provide you with the volume of traffic, the online authority and the ‘everywhere’ exposure necessary to generate an ongoing stream of new leads – the life blood of every successful business.

If you’re thinking about getting involved in any kind of internet marketing, you’ll find more valuable information at http://focusedleadgeneration.com.  This site also offers a free white paper that explains how how businesses are leveraging the new online platforms.

Focused Lead Generation:
Abbotsford Lead Generation using Social Media
Vancouver Lead Generation using Social Media

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